Amazon Android Tablet: A iPad Killer?

By Alia Haley

Every time a new tablet is launched you hear stories about it being an iPad killer. Perhaps, it is the ubiquitous position of the gadget itself that makes people compare every new product with it and wonder whether it can be knocked from its “numero uno” position. But this time it looks like competition will be fiercer as Apple has to compete with a more established competitor, Amazon.

Features and Specifications

Amazon recently launched its 7-inch, multi-touch, Android tablet, called as Kindle Fire. The Amazon Kindle tablet comes with a starting price of $199, which should be luring to the majority of potential tablet customers. The question that may be lurking in your mind is, “what makes the Kindle Fire a tablet killer?”

Apple has developed an ecosystem in last few years, which has helped it in becoming the market leader. Factors that have helped iPad in becoming a success is the control over the software, intuitive user-interface and rich multimedia content for users in the form of audio, video and apps. Kindle Fire to some extent, offers similar advantages, but at a lower price.
Amazon itself has developed a content ecosystem over the years that offer thousands of e-books, apps, audio, video and more. In addition, Amazon has drawn on its retail experience and so should be able to make profits from the low-cost tablet in the long run.

Amazon has developed its own Appstore that will host a number of social networking, business and entertainment-based apps. The gadget currently is based on Android 2.3, Gingerbread and offers hardware that is comparable to iPad 2, in many respects. It offers a 1Ghz dual core processor with a 512 MB RAM, which promises performance comparable to the iPad. The Amazon Kindle tablet has the resolution of 1024 X 600 pixel with pixel-density of 169 pixels per inch, which in-turn is higher than the iPad. Besides these specs, it offers extra-wide viewing angle and a vibrant display with 16-million colors. Its multi-touch display is highly responsive and offers fast web browsing.

Unique to the Amazon Kindle

Amazon has compensated for the Kindle Fire’s low internal memory of 8 GB, with unlimited cloud storage for Amazon content and 5 GB free storage for non-Amazon content. Other impressive features include Whispersync synchronization, which delivers e-books, music, videos and more directly to your tab. It also has support for Adobe Flash and Amazon Prime that offers unlimited streaming of movies, shows and free unlimited two-day shipping of products from Amazon for just $79/year.

However, Amazon also trimmed some quintessential features from its tablet to make it economical and this may not impress feature-oriented consumers. The tablet doesn’t come with 3G or a camera, which means no video chatting. While most manufacturers are moving to 10-inch tablets, Amazon has decided to stick with 7-inch tablet; however, it is expected to launch a 10-inch tablet with additional features in the first quarter of 2012.

According to the market research, Kindle Fire is destined to become the second most popular tablet after iPad. Amazon enjoys the advantage of offering an already set-up content rich ecosystem to its consumers, which is comparable to what the iPad has to offer. As this comes at a much lower price than the iPad, the price conscious consumer might switch to Kindle Fire in the long run, if the tablet meets most of their basic needs. However, it is only the sales figures of Kindle Fire that will tell us, whether it turned out as a success or not.

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